Danish Nikolaj Nielsen founded Won Hundred in 2005, after he had worked for denim giants like Diesel and Miss Sixty. The designer, who had dropped out of school when he was 16 to work in fashion, felt the time was right to start up his own label. As for choosing the aim for the brand, Nielsen wouldn’t settle for less than reinventing the definition of modern style. Won Hundred has indeed succeeded in creating its own kind of approach to design through a reduced and minimalist aesthetic, which draws inspiration from cultural movements, art, nature and humanity. At this point, the brand covers collections for men and women, which include denim and tricot lines with diverse pieces for everyday life but also lines with a higher price point that include suitings, dresses, shoes and outerwear.